




















meet
TACHELLE
Embracing her entrepreneurial spirit, strong business experience and unshakeable confidence, she started FIG (a DEI strategy and consulting company) in 2017 to address the gap in brand strategy and diversity within the hospitality industry. In 2021 she launched her speaking business, TaChelle Lawson. After years of numerous women commenting on her confidence, Lawson decided it was time to address the issue women face with exuding confidence in business relationships. In 2022, she started her third company, Unapologetically Confident (a confidence coaching company).
Lawson now leads three successful companies, is a professional speaker, confidence coach, and board member. She contributes to local and national publications diversity and business issues and is a small business advocate.


I was able to use the advice TaChelle gave me to obtain a raise.
She gave me clear and direct instructions that I followed and was able to confidently ask for a raise. I consider myself to be a confident woman however when it comes to money and asking for what I am worth, I felt stalled. I am so grateful to have had the opportunity to meet Tachelle and for the confident boost and advice she gave me. I would absolutely recommend Tachelle as a confidence coach!
Lisa Stafford
Executive Assistant to Carolynn Towbin
Chairman/Dealer Principal

WOMEN
get sh*t done
DOES THIS SOUND FAMILIAR?
STRUGGLING TO FIND YOUR VOICE
HAVING TROUBLE ASSERTING YOURSELF
DIFFICULTY CONTROLLING YOUR EMOTIONS
FEELING INSECURE
OVERWHELMED
UNCLEAR ON YOUR DIRECTION
DIFFICULTY SEPARATING BUSINESS FROM PERSONAL DECISIONS
IMPOSTER SYNDROME